








FRESH NET - YOUNG LIONS CANNES
FRESH NET - YOUNG LIONS CANNES
FRESH NET - YOUNG LIONS CANNES
The Dominican Republic is rich in natural beauty and flavor, but it faces two critical problems: vast amounts of fruit spoil due to extreme heat and fragile cold storage, while sargassum invades the coastline, threatening both the environment and tourism.
FreshNet transforms this challenge into an innovative opportunity by creating eco-friendly packaging made from sargassum.
By repurposing this invasive seaweed into eco-friendly packaging, FreshNet extends the freshness of produce, reduces food waste, protects the country’s precious beaches, and supports local communities through sustainable innovation.
The Dominican Republic is rich in natural beauty and flavor, but it faces two critical problems: vast amounts of fruit spoil due to extreme heat and fragile cold storage, while sargassum invades the coastline, threatening both the environment and tourism.
FreshNet transforms this challenge into an innovative opportunity by creating eco-friendly packaging made from sargassum.
By repurposing this invasive seaweed into eco-friendly packaging, FreshNet extends the freshness of produce, reduces food waste, protects the country’s precious beaches, and supports local communities through sustainable innovation.
The Dominican Republic is rich in natural beauty and flavor, but it faces two critical problems: vast amounts of fruit spoil due to extreme heat and fragile cold storage, while sargassum invades the coastline, threatening both the environment and tourism.
FreshNet transforms this challenge into an innovative opportunity by creating eco-friendly packaging made from sargassum.
By repurposing this invasive seaweed into eco-friendly packaging, FreshNet extends the freshness of produce, reduces food waste, protects the country’s precious beaches, and supports local communities through sustainable innovation.
SHORTLIST - FUTURE LIONS 2025
Art Directors: Indra Yunén Lugo & Natalia Flores
Copy: Violeta Bécares



SHORTLIST - FUTURE LIONS 2025
Art Directors: Indra Yunén Lugo & Natalia Flores
Copy: Violeta Bécares











